Women’s Heart Alliance:
Fight The Lady Killer
Heart disease is the #1 killer of women, yet most still think of it as a man’s disease. We set out to demonize the disease and inspire women to fight back. The Lady Killer was introduced to the world through a teaser campaign on Twitter and Instagram. The character we created reflects the very traits of heart disease: merciless, deadly and quietly anonymous.
Teaser Campaign:
Teaser landing page looping countdown clock.
Lady Killer Campaign:
