Orvis: The Great Awaits
The first Orvis opened in Vermont in 1856. Over the next century and a half, they would transform fly fishing, reinvent catalog marketing, and expand to other outdoor pursuits. But there was one problem they had yet to crack: uniting five distinct product categories under one unified brand.
The Great Awaits launched in outdoor, digital, print, and direct. The ensuing 18% increase in sales led Orvis to invest in national TV spots for the first time in their 160 year history.
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Here’s what I love. It doesn’t feel like a tagline. It feels like the title to a book.
– Outside Mag
Orvis: Helios 3 Launch
Orvis’ flagship fly rod was a category disruptor–and so the only logical thing to do was create a launch campaign to match. The digital ads targeted rod shop owners and dealers and lead to the H3 becoming the most pre-ordered product in the company’s history.
