The Archive: Odds and Ends
National Cable Association: TV Boss
Parents will go to great lengths to protect their children from inappropriate content on TV. Luckily with parental controls and the V-chip they don’t have to.Stage Stores: Anthem
Department stores have to strike a balance between brand and sales. With a new platform built around Stage Stores’ key differentiator and purpose–helping working women achieve their best lives–we were able to deliver on both.Washington Healthplan Finder: Campaign 3
When folks don’t have insurance they will go to great lengths to avoid a visit to the doctor. But luckily with the Washington Healthplan Finder, you can find a good low-cost plan and leave the home remedies behind forever.NHTSA: Safety, but make it watchable.
NHTSA needed to reach men 21–35 with life-saving messages. So we gave them two PSAs that don’t feel like PSAs. One is a wild ride, animated like Sin City, a video game, and anime had a baby, to call out motorcycle DUIs. The other dials it down with a grounded, emotional punch about seatbelts. Different tones, same mission: make safety hit harder than the usual lecture.