Washington Healthplan Finder: Sessions
Washington Healthplan Finder asked us to showcase stories of real people who successfully signed up for insurance. Strategically smart, but not something that would really grab our “young invincible” audience. Instead of going down the obvious testimonial path, we decided to celebrate our audience’s success in style. With a little bit of Macklemore, a dash of Ali G and whole lot of ridiculous, our rap duo IV and D-Fib show some love to regular people who just got insurance for the first time.
Launch Campaign: Don’t Leave It To Chance
To launch the Washington Healthplan Finder brand we chose to dramatize the exact moments when destiny is out of our audience’s hands… essentially an offbeat nudge to remind Washingtonians that going without health insurance is a risky proposition.
